environment that we're creating for ourselves and for our families. and this underlying culture of violence that leads to the kinds of tragedies that took place in newtown but also in columbine and aurora, and we can go through the list. we've almost become numb to the ticker telling us that some other community is confronting this kind of tragedy. and i think we have a responsibility as individuals and as citizens to push back on this. if this isn't the kind of culture we want, then we're going to have to say to companies, to our policymakers, this isn't -- you're going to have to stop. >> joe, i'm talking about playing nice, but i don't think that's going to work. >> and you know, the thing is, we have been focusing, of course, some on the gun lobby. >> right. >> but right after newtown, we were also talking about the responsibility of hollywood. >> right. >> and you want to talk about an industry that is completely blind to the -- you know, to their responsibility, bringing violence to culture, who was one of the most celebrated men sunday night at "the golden globes"? quentin tarantino.